As Head Golf Professional at Mitcham
Golf Club I had always felt that we may be losing revenue
when the Proshop was closed especially in winter time
when it's dark at 4pm. There must be a way, I thought,
that we can continue to allow people to book tee times
when the Proshop is closed.
I discovered that one of my lessons was the MD of an
Internet company and when I put the idea to him he liked
it so much that he went off and made it happen.
Fourteen months later and Mitcham
Golf Club haven't looked back. Green fee revenue has
increased by 60% and more bookings are made online than
via the phone. We have created a database of over 1350
emails in 12 months (growing by the day)
which we regularly target with email newsletters and which in
turn increases repeat business.
Members and visitors feedback has been excellent on
the ease and convenience of using the booking system:
we have even had people book from the US prior to a
visit to London! The admin system is easy to use and
it keeps the Proshop phone on its cradle far more than
it ever used to be.
Each morning when I check my email I receive at least
five or six bookings made the evening / night
before when the Proshop was closed. To me that's two
or three hundred pounds worth of green fees from golfers who may
have played elsewhere or even decided not to play at
See the system in action at: www.mitchamgolfclub.co.uk
or call Paul at the club on 020 8640 4280. He will be
more than happy to speak to you about the system.